Sold 220,000 pairs in three days! New Balance enters Cambodia

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New balance enters Cambodia market


Recently, according to the Phnom Penh Post, New Balance, a world-renowned sports brand, opened four concept stores in Phnom Penh, marking its entry into the Cambodian market.


This expansion is in line with New Balance's global efforts to provide quality products.


The four stores are located in Chip Mong 271 Mega Mall and three Aeon shopping centers-Sensok City, Mean Chey and Phnom Penh.


MAP Active Cambodia, the importer and distributor of sports and lifestyle brands that manage these stores, said that it intends to open two more New Balance stores in the country this year as part of a long-term plan to expand the footprint of New Balance in the country.


This ambitious effort aims to consolidate Cambodia New Balance's position as a leading sports and lifestyle brand.


New Balance was founded in 1906 as New Balance Arch Support Company. Headquartered in Boston, Massachusetts, the brand has production bases in the United States and Britain and faces the European market.


Source: many media

Photo: Brand official website


Brazilian footwear at Riva Schuh Expo

Sold 220,000 pairs of shoes in three days.

Intention order 1 million pairs


Brazil's footwear industry participated in the Italian Winter Expo Expo Riva Schuh held in Garda Lake from January 13th to 16th, which opened the international negotiations in 2024.


According to official data, the Brazilian delegation sold 223,000 pairs of shoes at the end of the exhibition, creating more than 4.1 million US dollars in business.


Coupled with the consistent business expectations at the exhibition, this figure jumped to 1.2 million pairs and $19.6 million.


And a commitment to a superior customer experience.


passLouisVuittonMoetHennessy)Will buy Schiaparelli.


According to foreign media reports, Sidney Toledano, the current president of LVMH Fashion Group, and Michael Burke, the incoming new president, recently appeared in the front row of the French fashion brand Schiaparelli's autumn and winter 2024 fashion show, which triggered speculation that LVMH would acquire the brand.


Earlier there were rumors that Diego Della Valle, the owner of Schiaparelli, was considering selling it.


Michael Burke did not respond positively to the acquisition rumors when interviewed after the show, but stressed that he and Diego Della Valle are old friends, and Sidney Toledano said that he just came to watch a designer's wonderful show.


It is worth noting that Schiaparelli is the most talked-about brand among the old fashion houses that need to be revived. It was once the same as Chanel, and it is regarded as an ideal acquisition choice for LVMH by the insiders.


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