Just now! Well-known brands have announced that they will lay off 2-3,000 people worldwide.

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Famous brands announced

Global layoffs


Levi Strauss & Co (LEVI.N), the parent company of Levi's, a world-renowned clothing brand, announced on Thursday that:


10% to 15% of global corporate jobs will be cut to reduce costs. This will generate $110 million to $120 million in restructuring expenses in the first quarter.


It is understood that Levi's has about 20,000 employees around the world, including about 5,000 employees at the company headquarters.



The company also gave the prospect of sales and profits in 2024, but it did not meet the expectations of Wall Street.


Chip Bergh, President and CEO of Levi Strauss & Co, said:


"Although 2023 is a challenging year, we ended the year with a strong momentum and I am optimistic about the future. I have full confidence in Michelle as my successor. Together with other members of our team, they will make the company flourish in the next stage of development. "


Source: many media



Levi's is a famous jeans brand, which was founded by the Jewish businessman Levi Strauss (Levi Strauss). In 1853, Levi Strauss founded Levi Strauss & Co, which produces canvas overalls.


In 1873, he and JACOB DAVIS, another group of people, patented the "bump nail" used in their button-down jeans, marking the birth of the first pair of jeans.


In the 2018 Top 500 World Brands list, Levi's ranked 111th.



Paul Smith closes all stores in Germany.


Ten years after entering Germany, British luxury brand Paul Smith plans to close all its stores in Berlin, Hamburg and Munich at the end of January, and will continue to sell products in Germany through wholesale distributors in the future.


In the 12 months to June 2023, Paul Smith's turnover increased by 7.7% to 212 million pounds, and all major channels achieved growth.


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